LAHORE: The Pakistan cricket team will wear pink kits during their ODI tri-series fixture against England at the Gaddafi Stadium on 25 October to raise awareness about breast cancer.
Breast cancer awareness is observed globally throughout October, also known as Pink October, with specific days dedicated to particular aspects of the cause.
The Pakistan Cricket Board (PCB) confirmed the initiative in a press release, saying that ‘Gaddafi Stadium’ will turn pink on 25 October.
“The initiative, being organised as part of Pinktober, the global Breast Cancer Awareness Month, aims to highlight the importance of early detection, regular screening and timely treatment while encouraging greater awareness of the disease across the country,” the statement read.
“As part of the campaign, Pakistan Men’s cricket team will wear specially designed pink kits during the ODI to demonstrate solidarity with breast cancer patients and survivors. England cricket team, match officials and commentators will also be invited to wear pink ribbons in support of the cause,” it added.
The statement further remarked during the match, the stumps will be branded pink whereas the awareness and campaign visuals will also be displayed on the stadium’s big screen and LED perimeter boards throughout the fixture.
In addition to this, the commentators will also spread messages during the live broadcast to spread the message to masses across Pakistan.
In the build-up to the ODI, the board will also conduct a series of digital and promotional activities. Pakistan players will also take part in special video messages to promote awareness about breast cancer.
The Pink Ribbon activities will commence at Gaddafi Stadium two hours before the commencement of the fixture, aimed at engaging spectators, highlighting the initiative, early diagnosis and support for those affected by the disease.
The PCB will also launch limited-edition pink-themed merchandise, which can be bought through the official retail store and online platforms.
PCB Chief Operating Officer Sumair Ahmad Syed highlighted the importance of raising awareness about the disease and said that the initiative plays an important role in curbing and detection of the breast cancer.
“The Pakistan Cricket Board recognises the responsibility that comes with the immense following and influence of cricket in our country. Through this Pink Ribbon initiative, we want to use the platform of international cricket to raise awareness about breast cancer and highlight the importance of early detection and timely medical attention,” he said.
“This initiative reflects the PCB’s continued commitment to fulfilling its corporate social responsibility and using cricket as a force for positive change. We are grateful to the players, officials, broadcasters and all those supporting this important cause,” he added.